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    Protocol Professionals, Inc., President & CEO, Sherri Ferris

  In the News - Highlights
Protocol Professionals, Inc. journal, magazine, newspaper & internet articles

The Orange Grove: “Learn to Manage Your Fear in Tough Times - We Can Develop Our Own Emotional Stimulus Plans”, Orange County Register, Orange, California, April 2, 2009

Egypt's consul general visits Sonoma April 3, 2007. Talks may center on sister city relationship
Diplomatic visit arranged by Sherri Ferris, Protocol Professionals, Inc.™

"The Consul General of the Arab Republic of Egypt will visit Sonoma Thursday, April 3, and is expected to propose a possible sister city relationship with one of Egypt's major cities. His Excellency Ambassador Abderahman Salaheldin, accompanied by his wife Dr. Thoraya Mohamed Elkhadrawy, will be formally received at City Hall at noon by Sonoma Mayor Joanne Sanders. The agenda calls for a discussion of Sonoma's economic importance in the region and a review of its historic significance. To that end, newly appointed city historian George McKale will also be present.

“Tipping that says Thanks - Etiquette Pros Offer Advice on Expressing Appreciation to the People Who Provide Service Throughout the Year”, by Ryan Blitstein, The Mercury News, San Jose, California, December 23, 2006.

Interview on protocol and etiquette by Adrienne Fawcett for “Living Magazine, Princeton Packet”, Princeton, New Jersey, January, 2006.

PPI team member, Rear Admiral John Bitoff ret is featured in an article entitled "In the Navy" by Melissa Stein, Mariner Magazine, Spring 2007; reprinted by permission from Golden Gate University, GGU magazine, summer, 2006.  Includes engaging comments by friend and colleague, General Colin Powell.

"Hands Off the Prince", Open Forum section, San Francisco Chronicle, San Francisco, California, November 4, 2005.

Interview by Jerome Gagnon, contributing writer, Nob Hill Gazette, "What Makes You Beautiful", San Francisco, August 1, 2005

Interview, People magazine, Ken Lee, Los Angeles Bureau; "House Guests from Hell", July 7, 2005

Interview regarding cross cultural relations by Mr. Philip Preville, contributing editor EnRoute Magazine, Air Canada, December, 2004

"The Hostess with Protocol Pizzazz". Image Update Newsletter, Association of Image Consultants International, Dallas, Texas, Fall, 2004

"Protocol ­ How It Can Sink or Save You", July 2004 issue, Association of
Etiquette Consultants International, Louisville, Kentucky.

"Bioterrorism, Anxiety and the New Normalcy", Junk web site, November 16, 2001

"Bioterrorism, Anxiety and the New Normalcy", American Council on Science and Health web site, a consumer education consortium concerned with issues related to food, nutrition, chemicals, pharmaceuticals, lifestyle, the environment and health, Washington D.C., November 16, 2001.

"Anxiety Addressed", Chicago Sun-Times, 500,000 circulation, Chicago, Illinois, October 27, 2001.

"International Careers", Employment Review Magazine and online site, interview with Kara Kitts, (U.S. circulation 40,000, West Palm Beach, Florida. Publication date: March 2001

"Playing Your Cards" - Business Card Etiquette by Sherri Ferris", The Courier-Journal, interview with Wayne Tompkins, Business Reporter, Louisville, Kentucky, December 11, 2000

"Expanding Understanding", Rhythms Netconnections Inc. DSL Newsletter, interview with Nancy Clark of Blonde Productions Group, Denver, Colorado, September, 2000

"Removing Your Shoes", Beacon Journal, Akron, Ohio, February 2000

"Opening Night Etiquette -- Glamour and Goofs", Nob Hill Gazette, San Francisco, California, September 1999

"Global Village Etiquette", Wall Street Journal Interactive Edition, Marketplace,, New York, New York, July 1999

"Global Village Etiquette -- How to Avoid Offending International Guests", Working Smarter Dept., International Card Manufacturing Magazine, 5,000 circulation in 40 countries, Princeton Junction, New Jersey September 1998

"Do the Right Thing", International Meetings and Conventions Magazine, February 1998

"So You're Going to Visit or Live in an Arab Country…" International Dimensions Journal of the International Law Society, Golden Gate University School of Law, San Francisco, September, 1997

"Global Village Etiquette", International Dimensions Journal of the International Law Society, Golden Gate University School of Law, San Francisco, January, 1997

"Oceans Apart -- Fluency in Cross-Cultural Communication is Crucial To Avoiding Business Blunders", Contra Costa Times, Business Section, Walnut Creek, September, 1996

Protocol Professionals, Inc. Media Appearances & Speaking Engagements

Sherri Ferris, President & CEO of Protocol Professionals, Inc.™ shares her thoughts on an iTunes podcast entitled "A Mental Health Moment" with Dr. Margaret Cochran. The 50 minute interview explores how one can use protocol, etiquette and manners in facilitating and strengthening relationships between individuals internationally and also closer to home in our everyday lives. To listen to this interview, download it free by clicking on iTunes (select Podcast, then "A Mental Health Moment." Scroll down the list to "Diplomacy and Protocol"), or click

Sherri Ferris, President & CEO of Protocol Professionals, Inc.™ has been appointed to the Board of Directors of Protocol and Diplomacy International, Protocol Officers Association, founded in 2002 in Washington DC. Sherri will serve as PDI Chair of Public Relations and Commhnity Outreach

Live interview, SVTV Channel 27 and KSVY 91.3 FM, “Mornings in Sonoma” with Mayor Pro-tem, Ken Brown, Sonoma, California, April 8, 2008

"Strategies for enhancing the business objectives of the overseas office;  turning cultural differences into a win-win situation," Law Marketing Association, San Francisco, California, October 21, 2008

"Disneyland Reflections and the New Disney Family Museum" Disneyland Tour Guide Reunion, Disneyland Hotel, Anaheim, California, April 12, 2008

Live Interview podcast, ITunes, "Diplomacy and Protocol", on "A Mental Health Moment", by Dr. Margaret Cochran, January 18, 2008, found on ITunes or

Live interview, KOA-850 AM News Talk Radio, Denver, Colorado; Topic "Holiday Office Politics"; Coverage eight states, "The Road Home with Dave Logan & Lois Melkonian", November 10, 2005

Live interview, KNBC- Channel 11, "Bay Area Today at 10" with Brent and Laura Canon, "Royal Protocol", November 7, 2005

Taped interview, Syrius 114 Satellite Radio, WRTN- New York with host Peter Norris in Chicago, "Biz Shrink" program, "The Royal Visit", November 5, 2005.

Live interview, KGO Newstalk AM 810 with Rosey Allen, Greg Jarrett and Phil Matier, Topic "Royal Protocol for the visit of H.R.H. Prince Charles and The Duchess of Cornwall, November 4, 2005.

Live interview, KCBS Radio, Rebecca Corral, Topic "Royal Protocol for the visit of H.R.H. Prince Charles and The Duchess of Cornwall", November 3, 2005

Taped interview, KPIX - CBS-TV, Channel 5 Evening News, with Mike Sugerman, "Royal Protocol for the visit of H.R.H. Prince Charles and The Duchess of Cornwall", November 3, 2005

"Managing High Profile Events", Protocol and Diplomacy International Conference on Diplomatic, Military and Business Protocol and Consular Relations, Washington D.C., August 20, 2005.

Live interview, KOA-850 AM News Talk Radio, Denver, Colorado; Topic "Cell Phone Usage"; Program coverage eight western states, "The Road Home with Dave & Lois", July 7, 2005

"The Art of Hosting International Guests – Becoming a Savvy Traveler"
Forest Hill Garden Club, San Francisco, California, October 18, 2004

Sherri Ferris, President of Protocol Professionals, Inc .presented the Keynote Address at the University of Vienna Global Alumni Summit in Munich, Germany, June 25, 2004. Attending the three day conference will be 600 graduate alumni of the University of Vienna, School of Economics and Business Administration, many of whom are now top managers of international corporations, highly recognized politicians and influential business leaders from many countries. The conference focused on developing enhanced leadership skills; learning the art of effective networking in a global marketplace; and achieving success through international relationship development during challenging economic times.

"Bio-terrorism, Anxiety and the New Normalcy", Hadassah of San Francisco,
Co-presenter with Henry Miller, M.D., Stanford University Hoover Fellow,
San Francisco, California, December 10, 2001.

Live interview, WABC-77 AM Radio, New York City
John Bachelor and Paul Alexander Show, "Anxiety Addressed - The War on America",
October 17, 25, and December 1, 2001

Live interview, KSFO-AM Radio, San Francisco
The Brian Wilson Show, "Anxiety Addressed - The War on America"
October 17, 2001

"International Protocol & Etiquette", International Association of Administrative Professionals (IAAP), San Jose, California, April 24, 2001

Rear Admiral John Bitoff interview with Fox Television Network, New York, "The Crisis in China", April 13, 2001

"The Art of Effective Networking", Sausalito Chamber of Commerce, Sausalito, California, March 13, 2001

"Global Village Etiquette Becoming Sister City Savvy", October 7, 2000 Northern California Sister City Association Keynote Speech

Sherri Ferris quoted

Hoover Digest, Research and Opinion on Public Policy, "Bioterrorism -- The New Normalcy"; Hoover Institution on War, Revolution and Peace, Stanford University; Winter 2002

Selling for Dummies, by Tom Hopkins, "Cultural Etiquette" (estimated sales of 225,000 copies in 14 countries) by Hungry Minds, Inc., Chicago, Illinois. Publication date: Summer, 2001

True Colors -- An EFL Course for Real Communication, by Jay Maurer and Irene E. Schoenberg, in print world wide and on accompanying audiocassette, published by Addison Wesley Longman, White Plains, New York, 1998

The Foundations of Your Private Practice -- The Complete Guide to Starting and Developing a Successful Private Practice, by Michael I. Gold, Ph.D., published by Hunter House, 1994.

Protocol Professionals, Inc. article reprints

"Global Village Etiquette", University of Colorado, Denver, Colorado, March 14, 2001

"Business Card Tips", American Humanics Management Institute, University of Houston, Texas, October 17, 2000

"Global Village Etiquette", Southern California Edison San Onofre Nuclear Power Plant, San Clemente, California June 5, 2000

"Global Village Etiquette", Kentucky World Trade Center, June 1, 2000

"Global Village Etiquette", Travel Association of America International Pow Wow, Dallas, Texas, March 2000

"Global Village Etiquette", Fairview Health Services, Minneapolis, Minnesota, February 26, 2000

"Global Village Etiquette", Promotional Products Business Magazine, August 1999

"Global Village Etiquette", Rotary International District Conference, Mauritius, May1999

"Global Village Etiquette", Ericsson Wireless Communications Intranet, Dallas, Texas, February 1998

Protocol Professionals, Inc. press release on name change July 1, 2000 San Francisco, California - New Corporate Name, Website, and Online Newsletter
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