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- Never run out of
business cards or BE WITHOUT a business card unless you are in the shower!
- They are a personal
reflection of you. Make sure they are never wrinkled, scribbled upon,
with lines crossed out, or splattered from baby formula or your last
meal.
- Use sufficiently
large print so that the information can be read easily. Your name should
be the largest print on the card.
- If one person asks
for a business card, the other should offer his/hers in return.
- Choose high quality
paper and ink with thermography or engraving so that the printing is
raised.
- Never pass out
business cards like you are "dealing cards". Keep them in
a business card case and present them so that the recipient can read
them right side up. It is polite to comment on the card before putting
it away rather than immediately stashing it in a pocket without looking
at it.
- In Asian cultures,
use two hands to give and receive cards, and place your counterpart's
card on the tabletop during a business meeting. In cultures such as
Japan, the exchange of business cards is a very formal and respectful
process, taking a great deal of time.
- If traveling abroad,
have your cards printed on one side in the language of the country you
are visiting.
- Writing notes about
the person who gave you a card is very helpful e.g. the date you met
them, the occasion, and any follow-up. But don't do this in the presence
of that individual, especially when you are with individuals from other
countries.
- When networking, keep your business card case handy in an easily accessible pocket. It's too difficult to rummage for cards at a stand-up reception while you are balancing a plate and beverage glass!
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